This post is based on a talk on the panel titled Venturing China’s Globalized Internet at the 2023 International Communication Association. (ICA) preconference. The panel was organized by the contributors of recently published books on the political economy of China’s internet giants: Alibaba, Baidu and Tencent in the Global Media Giants book series. I revised my original talk to provide a little more context drawing from my 2022 book Baidu: Geopolitical Dynamics of the Internet in China. Baidu was primarily a search engine company, but it has diversified its business into artificial intelligence (AI) and AI-driven industrial sectors including self-driving or autonomous cars (AVs), Electric Vehicles (EVs), cloud computing, smart devices etc.

Today, it is extremely challenging to engage in a reasonable debate about the tech sector related to China – a major geopolitical flesh point between the US and China. In the Western mainstream media, the discussions are persistently framed under the themes of national security, spying, censorship, human rights, and authoritarianism vs liberal democracy, but these narrow and self-interested analytical frameworks obfuscate the underlying pollical economy of the Chinese internet industry which is deeply integrated into the US-led global capitalist order.  

In turn, the often-used term “decoupling” needs to be handled carefully. “Decoupling” actually is embedded with a longer process of coupling. The Chinese search giant Baidu, which represents the internet industry in China, sheds light on this decades-long enmeshment – and its implications for current capitalist dynamics. Thus, I’ll talk about Baidu in the context of coupling, geopolitical competition, and “decoupling.”

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Presentation For Delivery to Digital Capitalism Communication Symposium

Üsküdar University

16 May 2023

Dan Schiller

Warm thanks to Rector Nazife Güngör for this invitation, and to Dean Süleyman İrvan for hosting us.[1]

1. Origins and Structure of Digital Capitalism

With the erection of a permanent war economy to support US global power during and after World War II,[2] new digital technologies were innovated and enlisted.

A digitally anchored political-economy gradually emerged.  It strengthened during the 1970s and 1980s, as computer networking expanded and the state authorized major privatization projects.  A massive phase-change was underway.[3] The form and location of production processes, the composition of capital investment, the commodities that generate high profits, the valued categories of labor, the profile of consumption: all were altering. At the same time, long-engraved imperatives of profit-maximization, cost efficiency, and labor control still carried forward. It was, and is, still capitalism – but with a digital character.[4]

New frontiers of commodification based on digital technologies continue to be explored.[5] The transnational companies that control 30% of global production and 80% of world trade are repeatedly rebuilding themselves around digital structures and dynamics; worldwide IT spending was forecast to increase to $4.6 trillion in 2023.[6]  In short, digital capitalism still has plenty of room in which to expand.   

The digital growth pole has been activated generally across every economic sector, not just the familiar consumer marketers – Google, Meta, Amazon, and Apple. Farm machinery manufacturer John Deere outfits tractors with software to collect soil data – in order to sell both tractors and these productivity-enhancing data to agribusiness.[7] The biggest US bank, JP Morgan Chase, boasts an IT staff of 57,000[8] and a tech budget of $14 billion; it also hosts roughly 6,000 apps.[9] Tesla is estimated to have gathered eight times more profit on each of its high-priced, software-saturated vehicles in late 2022 than Toyota.[10]    

Capitalism’s multifaceted crisis tendencies also persist; indeed, fifteen years after the crash of 2007-2008, it is arguable that this rolling catastrophe continues.[11]  In March 2023[12] a new bank panic began.[13] Gigantic black holes of unregulated activity constitute sources of unaddressed financial peril. More than fifty poor countries are facing severe debt crises[14]; and inflation has reached calamitous levels in a number of nations.  Local governments in China suffer from extreme indebtedness, and insolvent property developers there have fallen into managed bankruptcy,[15] while China’s party-state has recently reworked regulations to try to steady things.[16]  So the financial side of today’s digital capitalism is far from secure. 

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It is ever-important to excavate and preserve the history of struggles for justice – not to be nostalgic, but to find sources of inspiration and tactical knowledge to fuel positive social change. This post is about that.

The Spanish Civil War was the immediate forerunner of World War Two, and the front line of the popular struggle against global fascism. A 1936 coup against the Spanish Republic was led by right-wing generals, with support from an outsized officer corps, a domestic fascist party – the Falange – and much of the Catholic church. Faced by fierce resistance from Spain’s politicized working class, the coup faltered.  Within weeks, however, Spain’s Army of Africa was airlifted by German planes from Spanish Morocco to Seville; and its generals gained financing from some of Spain’s wealthiest capitalists, as well as aircraft, armaments and soldiers from Nazi Germany and Fascist Italy. A failing military coup then transformed into a protracted civil war.

England, France, and the United States stood by, in the face of the Spanish Republic’s repeated pleas for support.  Indeed, the Ford Motor Company supplied a fleet of trucks to the rebels while Texaco sent them fuel, both on credit.[1] Appeasement – the official name for this policy was “nonintervention” – persisted until the Nazi invasion of Poland in September 1939.  By then, five months after the fall of Madrid, it was too late. 

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How are telecommunications network development priorities shaped? Recent news stories shed some light. A profit motive is overwhelming other social objectives in network infrastructure projects, from utility poles throughout rural areas to Arctic Ocean fiber-optic cables.

Utility Poles

In the US, it is a given that broadband infrastructure will not be built out unless there is money to be made – because business interests have been permitted to provide internet access across the country. The COVID pandemic made the results clear, as people in poor and rural areas struggled to access the internet – which is no longer a luxury but a necessity for work, school, and life in general.

The pandemic that claimed over one million lives in the US propelled federal intervention to expand broadband infrastructure, by allocating $65 billion as part of the Infrastructure Investment Bill and American Jobs Act (IIJA) in 2021.[1] In 2022, the Federal Communications Commission (FCC) announced that it would fund over $1.2 billion to expand broadband services in rural areas as part of its Rural Digital Opportunity Fund involving 23 broadband providers.[2]

This is good news to be sure; however, a contest between opposed corporate interests erupted around a 19th-century invention that is still crucial to today’s broadband infrastructure – utility poles – stymieing the FCC’s plan.[3]

Utility poles are so ubiquitous as to be nearly unseen in our built environment. However, in order to build broadband infrastructure, internet providers must either lease access to existing networks of poles, or install their own new poles to attach their cables and hardware. Both of these are expensive and politically-charged options.

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